We read something that inspired us! The name and concept of Guaranteed To Wrinkle was born out of a New York Times Magazine article that discusses the counter-intuitive value of wrinkled clothing:
"Since the 1970’s, for instance, the labels of linen suits designed by Ralph Lauren even included the words “Guaranteed to Wrinkle” implying that the more crinkled and creased, the more classy."
Much like Ralph Lauren’s linen suits, we are all guaranteed to wrinkle. As women, our wrinkles tell our stories. At GTW, we wear our stories proudly.