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Making sustainable choices simple (and stylish), NewBlue is an Austin-based, eco-friendly brand on a mission to redefine the reusable bag. Spacious enough to carry anything from groceries, to workout gear or a laptop, the lightweight totes are designed with versatility in mind. Made from washable paper that has a leather-like feel with age, the bags are machine or hand-washable. NewBlue was created to reduce single-use bags and minimize waste, as each bag is durable enough to last a decade, saving the environment from hundreds of single-use paper and plastic bags in its lifetime. In line with its core mission, the brand partners with 1% For the Planet, committing 1% of all sales to the largest ocean clean-up effort in the world. For more info on the mission and sustainability efforts, new styles, or to purchase, visit